Joshua Hacohen / Creative director

Is football a sport, or a capitalistic ploy to sell food?

Uber Eats needed people to remember they get more than just food. So we uncovered a genius neurological insight:

To remember something, just forget something else.

Here are some billboards I wrote that ran in NYC and LA

Budweiser left the Clydesdales out of the Super Bowl in 2021, so we brought America’s Horses back to the Big Game. Gosh they’re majestic.

Get Cheeto dust on your hands, get out of having to do things.

#1 30-second spot USA TODAY Ad Meter

Credit Karma wanted to reposition themselves from a site that gives you free credit scores to a brand that empowers you to make financial progress. So we helped launch their new platform with this campaign.

Get a doctor who gets you.

Cannes Lion Shortlist
One Show Merit
Silver Clio
Brand Film Festival Winner
AMP Awards Best In Show

The University of Phoenix students are more than just students. They're fighters. They're mothers. They're veterans. They're underdogs. And they're being overlooked.

As an ode to our students, Karine and I launched a campaign called “We rise” by writing and and composing a cover of the Wizard of Oz's "If I Only Had a Brain," a song originally written about selling yourself short. Only we turned it around, rewriting it as a call to recognize the weight of our students' determination against all odds. These students are the fighters. The scratchers. The clawers. Shouldn't you want someone like that working for you?

A degree doesn't just change you. It can impact those around you for generations to come. 

Pepsi Zero is all the Pepsi taste with none of the sugar, so you won’t have to compromise. So we made 70 unique spots, many highly-targeted, dedicated to all of us who've had to compromise this past year. Writing these was therapy. Here's a little supercut of some of them.

The curriculums at University of Phoenix aren't like those of traditional schools. They are molded, updated, revised for an ever-changing world.

In its current state, world needs someone like you to become educated on its issues to make a difference.

Cannes Lions Shortlist - Film
One Show Merit - Film Campaign

After the launch of "More than Brains," we were tasked to prove our message with real student stories. Most For-Profit colleges would create videos with talking head interviews. We did something different.

You did it. You saw Sam Adams’ Super Bowl commercial, and now you can take home all the glory from the unforgettable 30 seconds.

The merch sold out in two days.

When GSP won the Liberty Mutual account, we inherited Liberty Mutual's long-running “Truth Tellers” campaign.

Little by little, our great clients have trusted us to refresh the campaign by pushing the humor in a weird, dumb fun, attention-grabbing way.

This concept was born from an unhealthy resentment for cheap advertising tropes. But the truth is, they do get the best brand recall, and brand recall is the exact metric that determines which Liberty Mutual scripts get chosen in testing. So this campaign gives two middle fingers to lazy advertising and the testing that prompts it. But, you know, in a wholesome Liberty Mutual way.

This campaign was executed to perfection by the excellent creative direction of Cam Miller, and the consistently hilarious creative team of Craig Shervin and David Spradlin. All overseen by our comedy overlords, David Suarez and Danny Gonzalez.

Bronze Lion - Cannes - 2016
Winner - Shorty Awards - 2016
Winner Best in Show - OMMA Awards - 2016
OMMA Awards - Technology Services Websites - 2016
Gold - Jay Chiat Awards - Connection Strategy - 2016
Silver - IAB MIxx Awards - Digital Integration - 2016
Shortlist - Cannes International Festival of Creativity - UX Design - 2016
Shortlist - Cannes International Festival of Creativity - Microsites - 2016
Shortlist - AICP Awards - Next Website - 2016
Merit - One Show - UX/UI - 2016
Merit - One Show - Interactive - 2016
Finalist - Webbys - Tourism and Leisure - 2016
Finalist - New York Festivals - Travel, Tourism, and Leisure - 2016
Finalist - Think LA - Best Experiential Campaign - 2016

The brief: Design a landing page to promote a co-branded coupon. 

The idea: Make more than a landing page to promote a co-branded coupon. Make an idea about people coming together.

Shorty Award Winner 2014

Webby Award loser to Beyonce’s website 2014

Launched to over 100,000 plays in two days. Doubled in a week.

PRESS: Rolling Stone, Buzzfeed, Complex Magazine, Time Magazine, Business Insider, Digiday, The Egotist, AgencySpy, DesignTaxi, PSFK, The San Francisco Chronicle.

http://kanyevscreative.com/